Hi, I’m Aainaa

 
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I'm a Senior Experience Designer with background in behavioural science and entrepreneurship.

I believe in understanding the context of where the problem sits. I enjoy connecting the dots of complex systems and relationships, problem solving through research, and designing holistic experiences that fit the purpose, user, and business needs.

I focus on creating intentional experiences and actionable change through design.

Having worked with people who spent months and years creating solutions without the context and user in mind, I was curious to find a better way. Human centred design was the missing link and opportunity to combine my business experience with a practical application of psychology.

Outside of work I explore, dance, and follow my passion in sustainability and actionable change by volunteering. Most recently I led Civic Maker’s design team on a climate change initiative with local government.

 
 
 

Fun fact!

My logo is created using Sans Forgettica. A font that is more difficult to read than most typefaces, it was designed by RMIT using the principles of cognitive psychology to help you better remember text.

 
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Let’s work together 😊

Connect with me on LinkedIn or email.